the pro
This is a review of Alpha Noble vodka from France. I sampled it in Germany in 2011. It’s clear, 40% alcohol, and I thought it was good but not ultra premium.
Last night I was going to have some vodka with a pro. I chose to bring a bottle of Alpha Noble vodka. This is a French brand from the mid-top shelf range, and it’s not exactly cheap. Only the good stuff for the pro, or so I thought…
who owns Alpha Noble vodka?
It’s 2021 now, and I am so confused: why does this self-styled ULTRA PREMIUM brand not have its own dedicated website? I looked for it everywhere, and all I could come up with was the website of a German import company called Borco. They import pretty much the complete Roust portfolio:
![Borco vodka portfolio](https://slowerpulse.com/assets/uploads/2011/12/screenshot-2021-10-09-at-133746-1024x499.jpg)
I am not sure if they own Alpha Noble vodka or if they simply import it. Anyway, here is their
![Alpha Noble vodka page](https://slowerpulse.com/assets/uploads/2011/12/screenshot-2021-10-09-at-132711-1024x481.jpg)
NO DESCRIPTION AVAILABLE. There weren’t any press releases, either.
There was an introductory text, but it was long and didn’t feel very original:
![Alpha Noble vodka introduction](https://slowerpulse.com/assets/uploads/2011/12/screenshot-2021-10-09-at-132737-1024x630.jpg)
Words like HIGHEST QUALITY, SIX-FOLD DISTILLATION, and STATE-OF-THE-ART TECHNOLOGY seem like basic talking points. And not just for premium vodka brands.
I would have expected more from a brand that positions itself in the mid-top shelf range.
sour
“Well, what do you think?” the pro asked me after the first shot.
I didn’t want to embarrass myself, so I mumbled something along the lines of: “7 out of 10, goes down easily, but lacks individuality, might be good in a mixed drink.”
The pro only said one word: “sour.”
So we were going to give it a 6 out of 10 or something.
no hangover
As the evening went on we went further into the vodka. Soon I was listening to myself telling stories about tears in Turpan and swindlers in Detmold. I was beginning to feel embarrassed, and when I realized that I had had way too much to drink, I stumbled home.
Then, much to my surprise, on the next morning, I received an email from the pro: “the vodka was pretty good,” he said, “there was no hangover.”
no ultra premium
All in all, the taste of Alpha Noble vodka still seemed a bit sour. The aftertaste was good but not great. There was a hint of sweetness in the aroma.
I liked the lower part of the bottle design but not so much the cap. And the price of about 18€ for 700ml seemed tolerable.
This is a good vodka. It’s nothing fancy, though. I suggest using it in a mixed drink.