better live up to the name
This is a review of Znaps Smooth vodka from Sweden. I sampled it in Germany in 2012. It’s clear, 40% alcohol, and it was pretty smooth indeed.
the ugly website
I was going to say that the Znaps website was retro. But it isn’t just retro. It’s ugly. The type of flying-limes-that-say-GET-ME-OUT-OF-HERE ugly. But see for yourself:
The lime in question:
I mean, sure. The whole website has an abandoned feel to it.
There’s a bit of company lore as well, but it has a boiler plate feel to it:
Lots of text. And again that stupid lime, floating around in the background. I learned that Znaps doesn’t just make vodka. And also, their brand image seems to be centered around professional bartenders.
Not sure if all of this is going so well, because not only is the website stuck somewhere in 2009, but the whole brand seems to be up for grabs:
If you want to own a liquor brand, now might be the time.
There’s a dedicated page for Znaps Smooth vodka, but it doesn’t contain much information:
SHOULD BE DRUNK NEAT is a pretty confident statement, though.
I forgot to mention one detail: just like 360, Tarpan, or Rutte, Znaps Smooth vodka markets itself as an organic spirit. Nobody ever really explains why, though. What exactly is it that makes this vodka brand organic? I would like to know.
Znaps Smooth vodka is smooth indeed
As to our review, I have to say that I was a bit surprised. Znaps Smooth vodka turned out live up to its name – it was smooth. It went down easily, there was no struggle and no fight, just good, quality vodka. The aftertaste was pretty neat as well. I could have sworn there was a hint of ginger in it.
I liked the bottle design, but I didn’t like the cork cap. It’s just not practical. Not for transport. Not for storing. The price was okay: this bottle cost me about 17€ for 700ml.
All in all, Znaps Smooth vodka is good enough to be consumed neat and at room temperature. It’s not the best in the world, but it’s good.
And it doesn’t deserve to be abandoned like this.