360 vodka

organic goodness

This is a review of 360 vodka from the US. I sampled it in the US in 2011. It’s greenish, 40% alcohol, and I thought it was surprisingly good.

360 vodka is a bit greenish, which probably serves as an illustration of its brand identity: its main marketing point seems to be that it’s “eco-friendly”.

This means that the ingredients used in 360 vodka, its production process, even the company management – everything is supposed to be designed for maximum sustainability. You can even send back the swing-top bottle cap in a prepaid envelope.

But what about the taste? Will it be like recycled paper – dull and grey? Or will it be satisfying like a premium vodka?

not much to see here

Turns out 360 vodka has a pretty neat website:

360 vodka website

There is a bunch of information about the eco-friendliness of the company:

360 vodka website

This is all very nice. But the introductory page for the vodka itself offers surprisingly little information:

360 vodka introduction

SIX-TIMES DISTILLED. SIX-TIMES FILTERED. Sure, but what was this distilled from, and how was it filtered? How is it different from other brands that are supposedly less eco-friendly? And why is it greenish?

I would have liked to know more.

360 vodka is surprisingly good

360 vodka goes down easily and makes for a nice warm feeling from within. It feels smooth, refined, and classy. There’s nothing overly particular in the aftertaste, though. Maybe I was expecting something more particular because of that greenish color? Anyway, it was good.

Kudos for the bottle design, too. I liked the cap.  And even the price of about 14€ for 700ml was good.

I suggest you get yourself a bottle of 360 vodka and check it out.